About 47% of all perfumes created since 1790 contain sandalwood notes, according to the global perfume industry standard.
There are two main reasons for this unique popularity of sandalwood oil in fragrances. One is the distinguished warm woody scent. Far more, it belongs to the strongest natural fixatives, enabling a perfume to last longer on the skin (due to its unusually high boiling point at 276°C).
Because of sandalwood’s dramatic implosion of supply and explosion of its price, real sandalwood (Santalum album) has also become scarce in perfumes, mostly limited to luxury brands (such as Chanel No 5).
With the new availability of sustainable, traceable, and legal supply – and due to Quintis’ marketing activities, this market segment has also started to surge again.
SPIRITUAL CONNECTOR (WORLDS & MARKETS)
Spiritually, sandalwood has been revered since thousands of years.
Ganesha, the elephant-resembling Hindu god, son of Shiva and Parvati, was created of sandalwood. From cradle to grave, sandalwood is the finest ingredient in Hindu rituals.
Ganesha and sandalwood are both key for basic chakras, relevant for Yoga and Tantra.
Buddhist monks are said to inhale sandalwood smoke when meditating, to better connect to the spiritual world.
While this may seem alien to conservative Western cultures, academic medicinal studies confirm the effect of aromatherapy on brain areas, but also significantly on human cells.
With Eastern practices being more understood, accepted and practised in Western cultures, huge markets for sandalwood in aromatherapy, as woodsticks/incense, and in jewelry (e.g. spiritual Mala-bracelets) are spreading from Asia globally.